Ruby Hembrom in Scroll: Why the pandemic has made little difference to adivaani

Coping, holding up, getting through, surviving, managing, carrying on and their synonyms are the instinctive verbs I’m ambushed with when asked about our publishing venture adivaani’s well-being in the wake of Covid-19. The assumptions and predictions that my tiny outfit has to have been upended by this crisis are reflexive. The pressure to admit that things have gone askew for my enterprise is such that admitting otherwise would be bizarre.

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