Anyone collaborating with Ruby Hembrom is sure to widen his or her mental bandwidth. For she not just thinks out-of-box but also invests her soul and spirit into the work she undertakes.
Kolkata-based Hembrom runs Adivaani, a publishing house for adivasi (tribal) literature. It was launched by a group of amateurs that included her friend Joy Tudu, Luis A Gomez, a Mexican journalist, and Boski Jain, a graphic artist.
This is a story of three friends in Kolkata coming together and saving a culture and its heritage from extinction. Ruby Hembrom quit her job as an IT professional to take to promoting the folktales of Adivasis a place on the bookshelves. Here is the inspiring and heartening tale.
adivaani‘s language building through reading initiative in collaboration with the Tribal Cultural Heritage in India Foundation, Amsterdam, The Netherlands.
Does language also have rhythm? from adivaani on Vimeo.
adivaani‘s language building through reading initiative in collaboration with the Tribal Cultural Heritage in India Foundation, Amsterdam, The Netherlands.
Ruby Hembrom left her well-paid job at a multi-national company, and now spends most of her time working on projects to take tribal folklore to the masses. She has set up her own publication firm, Adivaani, to promote the history of Adivasi struggles.
KOLKATA: When Ruby Hembrom quit her cushy job in the IT sector a couple of years ago, she didn’t think twice, thanks to the greater calling to unite with her roots. The result: the soft-spoken yet aggressive Santhali woman is all set to publish her second book that is part of a series on untold lore of the Santhals.
The second Santal Creation Story, Earth rests on a tortoise, will be available soon at a bookstore near you …
This gallery contains 9 photos.
According to her Blogspot profile, Boski Jain is a ‘graphic designer by degree’ but she also likes ‘to illustrate too.’ Hailing from Bhopal, Boski’s career is actually more than that, and her talents go far beyond her modest declaration of craft and proficiency.
Now 24, this young artist had already published work in a collective book by Katha and has two more fully illustrated by her over the last two years (The Mistery of Blue by Tullika Books and Ek Do Dus by Eklavya.) We come from the Geese is her first of (hopefully) many works with adivaani, where she already designed our logo and was part of the process that brought us to life last year …
All the animals you create look like wonderful baroque pieces. Instead of fur, feathers, shells or scales, you come with lines, (fabric like) patterns and dots… tell us why? Is there a way to represent not only diversity but movement too?
My inspiration and ideas come from the variety of tribal arts and crafts in India, particularly the ones present in Madhya Pradesh as I have been living here and have been exposed to these more. Fabric like and block print like patterns come from them. They are bold and the perspective of the figures is simplified, hence the style can be beautifully adopted for a story for children.
Is creating illustrations with somebody else’s script difficult for you? Do you feel constrained as an artist?
I am not a writer (not so far). In my 2 years old career as an illustrator, I have only worked on scripts written by others and I have enjoyed doing so thoroughly. Picture books are picture driven hence I enjoy a certain degree of freedom.
What did you find most challenging to illustrate in the Santal Creation Stories? Why?
For me the worst and the best part about Santal creation stories is that I had never heard them before. It was the best because I got the chance to work on something unusual and hence I could use all of my imagination to visualize how the frames would look. The best part also includes working with editors who have placed their trust in me and have given me a lot of freedom. The most challenging part was to visualize and pictorially translate presence of certain supreme beings that are ‘shapeless, formless and inexplicable’, and yet make them comprehensible for children.
These stories have been carried through from generation to generation and maybe are being published as illustrated books for the first time. Hence there was also a question constantly at the back of my head about meeting the expectations of the ones who ‘own’ these and who have been narrating them for a long time.
By the way, you worked on We come from the Geese mixing digital with drawings and tint … is there a particular method to your work or is it just an intuitive way?
The method for working really depends upon each frame. Usually each element is individually worked upon by hand and then they are arranged digitally to make a composition.
Any new project coming soon?
I’m planning to work on more books for children. Also, I’d like to work on those books which do not begin with a story but begin with a piece of art that sets the stage for the story to follow.
adivaani 